Digital Marketing Strategy
A marketing plan that is defined by research, experience and industry insight and backed by a measurable framework to reach your goals.
Consultancy
To be ahead of your competition you need to understand your industry and have a clearly documented digital marketing strategy. Your strategic marketing plan should align with your business goals to help you thrive and amplify your marketing impact.
We can also become your “Virtual” CMO, our team has the experience to help guide any company towards marketing success. We provide expert information on omnichannel marketing, branding, media buying, and other key information for marketing success. Through our council, we can help guide your team through the design, development, branding and implementation of marketing strategies for your products and services.
Digital Marketing Strategy Development
As a data-driven digital marketing agency with a creative twist, we never assume that we already know the best marketing mix to reach your long-term goals. Every project, like our clients, is unique and must be treated as such. Our core DNA is to consistently research and experiment with different strategies and approaches in order to optimise your budget efficiency. We see ourselves as marketing scientists that research and develop new methods that require creativity, data and media to discover the most effective marketing strategy for you.
Together, with your insight into the industry and knowledge of your company and audience, we will implement a framework and methodology that allows us to develop the best performing digital marketing mix.
We work with your team; from directors down to business developers, to ensure that we formulate strategies that are customised for your KPI’s. By measuring supply, demand, resources and profit, we define the right strategy to grow your business. We provide expert information on omnichannel marketing, branding, advertising/media buying, website design and development and social media strategy for your digital marketing success.
What is a digital marketing strategy?
The effective digital marketing strategy is a SMART one, that is specific, measurable, attainable, relevant and timely. We will formulate a plan of action, defined by research, experience, industry insight and a measurable framework to reach your goals and beat your competitors in the digital marketing space. Having such a strategy will help provide direction on how to design your website, creating your brand and optimal marketing channels.
Who needs a digital marketing strategy?
Before setting out on any major venture it is important to have a plan and sticking to it. Every serious business or individual that doesn’t want to throw money out the window ought to have a digital marketing strategy in place. If you want to optimise the return on investment through marketing then having a digital marketing strategy is a must.
How do we create a digital marketing strategy?
Creating a digital marketing strategy is a symbiotic process in which we combine our expertise in digital marketing with your industry-specific knowledge to create an intelligible and direct plan of action. We will work together as a unified team through a series of workshops, data analysis and discussions to build a plan of action with SMART goals and clearly defined steps. By establishing your business goals and your target audience we can create a marketing strategy which will serve as a launchpad for your digital marketing campaign.
Creative Digital Marketing Campaigns
Personalized, Custom creative content is the future of digital marketing. Advertisements which are creative exhibit significantly higher ad-retention in consumers and can even engage users who usually do not respond to conventional. Creative ideas come in all shapes and sizes from personalised, simple designs for videos to planning large scale events. Through research and brainstorming, our creative team will generate ideas for campaigns that resonate with your brand and your company goals.
Fundamentally, you decide the direction you want your business to grow as a result our creative and strategy team will pitch their ideas to you and you can pick which ones you’d like to implement. We offer a continuous service of developing ideas of all types, for you to narrow down and for us to refine to suit your needs.
Digital Marketing Workshops
We run engaging and interactive workshops with company owners, directors and key members of the team. Having everyone on the same page is necessary to ensure that we all pull in the same direction and achieve the goals set out in a digital marketing strategy. Our workshops ensure that all key stakeholders on your team are aligned with your company vision, direction, growth KPIs, target audiences, values and so much more. Throughout this activity, our team of experts will transfer their knowledge to help pave the steps to a successful relationship.
