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Digital Marketing

Results-driven digital marketing campaigns with a specific focus and measurable objectives that are continuously optimised for a better ROI

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Digital Marketing Campaigns

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Social Media Advertising

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Google Search & Display

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ROI Optimisation

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Content Marketing

Digital Marketing Campaigns

Digital Marketing Campaigns are focused on reaching your core objectives. Below are some examples of what these could be:

Brand Awareness

Brand Awareness is how well people know and remember your brand. Creating a memorable brand is a multi-faceted process involving engaging content, snappy icons and logos and fostering a reputation for reliability. We can help get you and your brand on the right track.

Lead Generation

Identifying potential clients is the main goal of Lead Generation. Once potential clients are identified we can begin generating an interest for your product within those clients. Through savvy digital marketing strategies we can convert those potential clients into satisfied customers.

Recruitment Campaigns

Recruitment Campaigns are designed to attract the right talent to your business. The most effective Recruitment Campaigns are those which are innovative and stand out, heads and shoulders from your competition. Thanks to our team of creative experts we can find the right Recruitment Campaign that matches your company’s vision.

Social Media Advertising

Based on your objectives, we will run a series of social media advertisements across the multiple social platforms that you currently operate on, making sure they reach the right people at the right time with the right message.Creativity and strategy are key to succeed in nurturing and converting your audience.

Social media advertising is the most cost-effective form of advertising available in today’s world. Our Social Media Advertising Services will help you spend your advertising budget wisely. Social media advertising is an immensely powerful digital marketing technique as you are able to hyper-target your exact target audience. We can help you target and retarget people based on:

  • Demographics, interests and online behaviours
  • Existing Customer Lists
  • Engagement with your Content
  • Website Visitors
  • Lookalike (similar) Audiences

Have you ever looked at a product online and then subsequently that product has followed you around the internet until you give in and purchase it? That’s down to retargeting. Retargeting is a very important component of a social media strategy. We use retargeting campaigns to increasingly convert interest into results and get more sales for your business.

Through social media advertising, you can get your brand in front of your target audience pretty much instantly. The higher your advertising budget, the more people you will reach. As your reach increases, so will your website traffic and sales. What’s important is that our strategy and reporting is tailored around the metrics and KPIs that matter to your business the most.

We will utilise the advertising platforms built into your social media channels to develop conversion funnels that take your audience on a journey towards converting into clientele.

We will:

  • Define your audience and what matters to them
  • Position your content in front of your audience
  • Create brand awareness
  • Increase Traffic to your website
  • Engage your audience with your content
  • Convert your audience into clients

The Process:

  • Set up your conversion goals
  • Set up your pixels
  • Define the campaign goals
  • Define the campaign creative
  • Design ads with the customer in mind
  • Build your audiences
  • Inspire them to act
  • Execute the ads
  • Manage your budget
  • Optimise the campaign structures weekly

Google Search & Display

Our Google Search & Display PPC services will drive high-quality targeted traffic to your website and increase your leads generated and attract new customers. People look for answers and solutions to their problems on Google, your business solves some of these problems but unless its on the front page of Google then it doesn’t matter. It’s all about getting to the top of the queue and providing the answers.

We will utilise the world’s most powerful internet tool to position your brand in front of audiences searching for keywords related to your business or through display ads on other websites that your audience is likely to use.

Paid Google search ads will drive traffic to your website instantly. Since you’ll be paying for every click generated through PPC campaigns, it’s important that you’re paying for clicks that convert into customers and that the cost per click makes financial sense for your business based on the value of a customer.

Our Google Search and Display Ads service offering includes:

  • Adwords account set-up
  • Conversion goal set-up (access to your website is required)
  • Keyword research (includes negative keywords)
  • Ad campaign copywriting
  • Ad copy performance testing
  • Keyword Bid Optimisation
  • Keyword Optimisation
  • Ongoing monitoring of campaigns, clicks, goals and conversions
  • Gmail Ads
  • Youtube Ads
  • Landing page development
  • Website conversion analysis

PPC Strategy

Your primary goal is to drive impact and make the most of your advertising budget. For this a PPC offers the most cost-effective means of advertising. Our team will create a tailored PPC strategy based on your business goals and audience insights for the widest reach.

PPC Campaigns

Driving traffic and generating clicks is great. But if your ads aren’t converting visitors into leads, then your PPC campaign isn’t proving any real value to your work. All our PPC campaigns are tested and tracked, using real-time data to optimize and target, this guarantees the effectiveness of the PPC campaign and gives you the best value for money.

Display Ads

Should your budget be more restricted there are a number of other alternatives. We can utilize a range of effective display ads (such as banner ads), which are still relatively productive. Display ads are a more cost-effective way of exposing your brand, generating more engagement and managing conversions!

Adwords Management

Through proper Adwords Management we can micro-manage every aspect of your digital marketing campaign. We will set up your account, manage campaigns and track every cent invested in PPC through Adwords management. Our team will undertake a full PPC audit to understand more about your conversions, analyze your targeting settings, asses relevancy scores and review existing keywords.

Digital Marketing ROI Optimisation

Digital marketing ROI is the measurement of the profit or loss that you have generated through your digital marketing campaigns based on the amount of money you have invested in them. The biggest question you should be asking yourself is;

Are you getting your money’s worth from your digital marketing campaigns?

Achieving a positive return on investment means that your campaigns are bringing in more money than you are spending on them – which means that you’re a happy client and will continue to use our services – making us happy too.

We optimise campaigns to provide a better ROI for our clients. Through our ROI optimisation process, we are able to continually improve the performance of individual digital marketing campaigns. We can also discover new insights that can be applied to your broader digital marketing strategy.

Content Marketing

Content is king and that’s one thing that will never change. By creating high-value content that appeals to your audience you will build trust and rapport with potential customers and when the time comes for them to need a service you offer, you’ll become their natural first option. The more value your content gives to your audience, the more likely they are to become one of your customers.

We will research, write, design and develop content that is right for your brand, audience and campaigns. We offer the following content types:

  • Written SEO Content
  • Graphic Design
  • Photography
  • Videography
  • Animated Video

Search Engine Optimized Articles

We research and write content to increase your rankings on Google by answering the fundamental questions that your target audience are asking. The articles are also strategically filled with the keywords used in your SEO strategy to ensure the right people see your articles. These blogs will educate the user and help to develop a rapport with your audience, while simultaneously increasing your website’s rankings.

Engagement Articles

These articles are written primarily for your audience to engage with on Social Media. Creating this dialectic will allow your existing clients to stay in touch while at the same time act as a gateway for new clients. These blogs will evoke emotion and generate conversations from your community while increasing your social media statistics.

Our Content Marketing Process

We research and develop content that is built to perform. Our process is to:

  • Analyse competitors
  • Research topics
  • Perform keyword research
  • Develop the structure of the article
  • Create optimised custom designed graphics for the blog itself
  • Create graphics for sharing the article on all platforms
  • Set the open graphs
  • Proofread
  • Optimise for search engines
  • Create optimised custom designed graphics for the blog itself

Graphic Design

A picture speaks a thousand words. We create custom designed images that are on-brand and optimised for the channel of their use. This includes the sourcing and purchasing of stock imagery. This is quoted as a day rate.

Photography

A well-shot photograph solicits action from your audience, it is an open form of nonverbal communication with no linguistic barriers. We offer professional photography which includes a photographer and their camera. Lightning, locations, models and props are quoted separately. This is quoted per project.

Video

Video is the most engaging and consumed medium out there. Having high-quality and catchy video content is a necessity. We offer video production for videos of all shapes and sizes. This can be applicable for short video adverts, Facebook LIVE and a number of other platforms.

Utilising our in-house team we are able to provide:

  • Idea generation
  • Storyboards
  • Scriptwriting
  • Filming
  • Animation
  • Editing
  • Sound design
  • Optimisation for platforms

OUR CAMPAIGNS ARE Results-driven AND focusED ON YOUR measurable objectives. Tell us about your goals below.

Some Of Our Digital Marketing Clients

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