SiGMA iGaming Summit + Growth Gurus
Almost 1 million Facebook Page views in 4 days.
Growth Gurus joined the SiGMA team for the duration of the Summit to amplify the global reach and impact of the conference through real-time social media content distribution and strategically targeted promotion.
Our strategy for this project was very robust and interesting. We had to capture the vibe of SiGMA iGaming Summit and spread it to targeted audiences. We covered and promoted the Summit in real-time on Facebook, Twitter and the official Instagram account that we created days before the Summit.
The key figures that highlight our success in this project.
How We Achieved This
The team we assembled for this fast-paced and demanding project included had 2 Gurus in the conference room with both laptops and a camera, 1 Guru on the ExPo floor capturing live content on a mobile phone and 1 Guru at our studio running the targeted online advertising campaigns.
Our core KPIs were reach, engagement and live stream video views from the SiGMA conference floor. Each live stream was boosted to targeted audiences across applicable demographics and geographics. Here is how we achieved the above results:
- Live Tweet important points from the conference room with the #SiGMA2017 hashtag
- Amplify the reach of the Facebook Live Streams through targeted advertising
- Consult the filming and streaming team about stream lengths and titles
- Capture and design real-time content on the fly such as quotes and learning points
- Show-off the summit Expo Floor online for the world to get FOMO
- Capture the vibe and the amazing content from the Summit and broadcast it
- Create Facebook photo albums as events happen
- Create, optimise and manage the Instagram account
- Act as the full-service social media team for the duration of the event