Sarah Young + Growth Gurus
An industry-leading online presence and digital marketing for international business expansion.
Sarah Young is a staple name in the industry with almost 900 successful weddings planned and running her business for over 16 years. We were appointed as her digital marketing partners to fully manage her digital marketing, from strategy to delivery.
Our first objective was to enhance her online presence which was outdated and not optimised. We redesigned and developed both of her websites. reducing the conversion time by 85%. Using amazing video and multimedia, paired with our advanced digital marketing tactics, we identify, engage and convert Sarah’s target audience.
The key figures that highlight our success in this project.
How We Achieved This
Digital marketing is an art and a science that involves various digital platforms and tools relying on each other to achieve results.
Social media is nothing without content. Digital campaigns rely on social media platforms to reach an audience. Social media platforms would be useless without people using them. Your website is one of the most fundamental components in this digital marketing mix as this is where all campaigns send people and where results (conversions) actually happen.
When we were brought in to consult Sarah Young on her digital marketing we started with an in-depth analysis of her current websites and activity. Both her wedding and events website were not mobile optimised or conversion focused.
Therefore, we first focused on designing and developing a truly industry-leading website for Sarah Young Events that showcases her magnificent work and can compete with any of her competitors worldwide. We took inspiration from the world’s best and aimed to innovate and better them at every stage. The result? Check it out here: www.sarahyoungevents.com.
We also redesigned and optimised www.weddingplannermalta.com to bring it up to industry standard and in-line with Google’s guidelines.
Once the new website was launched, we commenced on a fully-managed digital marketing partnership – making Growth Gurus the marketing division of Sarah Young.
Our strategy combines social media management, Search Engine Optimised content marketing, targeted online advertising campaigns, and something extra special which we can’t wait to reveal soon.