MyAffiliates is a state of the art affiliate management software platform whose round the clock support is designed specifically for fast-paced businesses such as; online betting, gaming, forex and binary.
About The Project
After being on the market for 12 years, the MyAffiliates brand and website was ready for a uplift. After a brief meeting with Clemence Dujardin (iGaming Woman of the Year) at ICE Totally Gaming in London – we commenced this project with a brand discovery workshop at the Growth Gurus HQ in Malta. We really got to know all about the business, audiences, objectives and competitor landscape. We then interpreted this understanding into a brand identity geared for market growth.
Inspired by the graphical display of data, the upwards pointing arrow reflects various aspects of the brand, from the analytics the platform provides its users, to the upwards trend and vision of the brand of continued growth in the affiliation industry. The lower element completes the icon by further strengthening the graph inspiration while also forming a capital letter ‘A’. The centre point of this brandmark is transparent – representing the core values of MyAffiliates.