Moovly + Growth Gurus
Firmly position Moovly as the #1 platform for video creation and storytelling.
True to the motto “Let’s Grow Together,” Growth Gurus and Moovly have been growth partners for over 2 years with the goal of growth in active users, brand recognition and market share. To be the number 1 in your industry – you must be thought leaders! This formed a large part of our strategy.
Our digital marketing strategy has evolved over the years, however, our core goals remain consistent – to identify, reach, attract and convert users in business and education to sign up and use Moovly to make awesome videos. This involved highlighting the benefits of video and how easy the platform is to use.
The key figures that highlight our success in this project.
How We Achieved This
To have millions of users means that tens of millions of people know about you. To ensure this requires a mix of both organic and paid marketing.
For organic growth, we focused heavily on a robust SEO strategy and creating and posting industry-leading content of high value to the target audience. Moovly is now ranked number 1 on Google for various high-traffic keywords.
This was fortified with paid campaigns to drive traffic to conversion funnels and attract new leads, we used social media marketing and advanced KPI-driven targeted advertising. We continually optimised our campaigns to deliver a lower cost per conversion, increasing their return on investment.
In June 2017, Moovly went through a major rebranding. The brand identity and new logo was mastered by a leading Belgian agency, while a different agency from Brussels was responsible for translating the brand into a user experience.
Growth Gurus role evolved from campaign strategists to website developers for this project, showing our versatility as we successfully developed the new Moovly website on a high-pressure timeline.