Malta Blockchain Summit 2018 + Growth Gurus
Almost 200 Thousand organic impressions on twitter in 4 days.
Growth Gurus was entrusted to cover the Malta Blockchain Summit on social media and position the brand in front of our global audience of blockchain investors, professionals and enthusiast.
Our focus was on capturing content and distributing it across Malta’s Blockchain Summit in real time. We wanted to capture the leading blockchain professionals as they addressed the crowd, all the while promoting the exhibitors and attendees.
The key figures that highlight our success in this project.
How We Achieved This
The conference itself was split across 5 rooms, which required a significant amount of planning to ensure no keynote speaker was overlooked and no critical event from the summit was missed. On the day, we had 3 Gurus on the floor, tasked with capturing all the day’s events. We were strategically positioned around the Summit, with one Guru focusing on the expo floor and the other the conference room.
Malta Blockchain Summit attracted some truly iconic speakers within the Blockchain and AI sphere including John McAfee, Scott Stornetta and Sophia the Robot; it was our to make sure we captured them and shared their message across the globe. Each of our used social platforms had unique strategies, tailored to meet our core objectives: Reach and Engagement.
Facebook gave us the opportunity to capture relevant keynote speakers as they were speaking, edit them into a branded template and share them before the speakers walked off stage. Having such a high turnaround time, allowed us to share content in real time.
Instagram, on the other hand, was our media tool used to showcase the thriving expo floor, with all the delegates from around the world meeting to discuss all their exciting projects in the pipelines. The expo floor had a constant flow of individuals and celebrity personnel, with something always happening, which is why it was paramount to have a Guru stationed there.
Twitter, our third platform, was a merge of reach and engagement. We tapped into trending hashtags to ensure the Malta Blockchain summit brand was positioned in front of industry experts, as well as sharing industry trending content that was sure to have our audience talking. Going into the summit, Malta was being touted as a possible Blockchain Island, our absolute end goal was too amalgamate public perception and position Malta as THE blockchain island. With over 180,000 organic impressions, 3000 organic engagement, and a retweet from the Prime Minister of Malta, Joseph Muscat, we successfully reached our targets.
From the expo floor, conference talks, hackathon, ICO pitches, award ceremony and everything in between, there wasn’t one event at the Malta Blockchain Summit that Growth Gurus didn’t capture!