How the latest digital trends have affected this digital marketing agency in Malta
What’s trending- Episode 3
In the month of November, many trends and exciting new features got this digital marketing agencies attention. None more so than social media marketing, which takes up the core focus of our latest addition of how each month affected this digital marketing agency in Malta.
In our latest blog, we will aim to highlight how Snapchat has become a digital marketing force to be reckoned with, the introduction of Facebook live video and exploring the actual benefits of social media as a digital marketing tool.
Snapchat has not only turned into a social media beast but is not becoming a favourite amongst digital marketers worldwide. Snapchat is a photo messaging app that allows you to talk with your friends, view live stories and explore all the latest news via its Discover feature. So how exactly can you Snapchat for your business? Well, here are just a couple of ways to build an engaged following and boost your brand’s visibility.
- Go Behind-the-scenes
Take your viewers for a behind the scenes tour and show them what your daily routine is like. The more you show, the more connected your followers will feel with your brand.
- Share promotion codes
Keep your audience on edge with different Snapchat codes. Advertising on Snapchat really does work, just ask frozen yogurt chain, 16 Handles.
- Give exclusive sneak peeks
Launching a new product? Moved to a new country? Keep your followers curious by sending out exclusive sneak peeks of what is yet to come.
- Run competitions
Digital marketing and in particular social media marketing is all about interaction and engagement. Snapchat is a gold mine for user generated content. Why not encourage your followers to send in a creative snap in exchange for free or discounted products?
- Promote your event
Not everyone can always make it to your event. Share the experience on Snapchat! iHeartRadio are a prime example of promoting an event on Snapchat. Their music festival in Las Vegas got over 340 million Snapchat impressions in just two day.
You can find out more unique ways use Snapchat as a marketing tool for your business here. Is this digital marketing agency in Malta on Snapchat? You bet, follow us : growthgurus
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.”
Facebook’s latest feature has certainly made a big splash. In 2016 Facebook launched “Live Video Streaming” which allows users to broadcast live videos through their smartphones. We have put together a detailed guide highlighting everything you need to know about Facebook Live Video. Here are a couple of important points.
Why is Facebook Live Video good for marketers?
Streaming Facebook Video will allow brands to drop their corporate veil and connect on a more personal level, enabling users to engage in brand storytelling which will empower the consumer experience beyond belief. Oh, not to mention that once a page of profile goes live on Facebook, a notification is sent out to all your followers or friends.
What are the best Facebook Live features?
Facebook is full of surprises. It’s a social media platform which never fails to amaze us. We have put together a list of the best new features from its live video feature.
- Invite friends to watch the same Live Facebook Video
- Live reactions in real time
- Try out a couple of filters in your Live Facebook Video
- Check out the live maps to discover fresh new content
How to use Facebook Live Video?
Turning on Facebook Live video for the first time? You are in luck. It is as simple as can be! Here is how it works:
- Tap on the ‘Live’ button at the top left of your screen
- Write an eye-catching description
- Identify and select your audience
- Go Live! Easy.
You can read our full blog to find out more about Facebook Live video and tips on how to use it.
If you ask the majority of small businesses owners if they have a presence on social media, nearly all of them will say yes. While many companies and brands may implement a social media marketing strategy, there are still a considerable amount who aren’t yet familiar with the benefits social media marketing actually has on their business. We have put together a couple of points to help you understand what your social media marketing efforts are doing for your brand.
Social media increases brand recognition
Did you know that according to 91% of marketers, investing only a few hours per week maintaining and posting on your social channels increased brand exposure? If you are struggling to keep up with all your social media pages, then it may be wise to cut a few out. Remember, quality over quantity.
Social media improves brand loyalty
Put your customers first, listen to what they have to say and provide valid solutions to any of their queries. Social media is a two-way channel. Communication with your audience is equally as important as promoting your product or service.
Social media increases inbound traffic
Use the power of social media to spread your message across all borders. Relevant content is the key – get it out there! Let your audience know what you’re dealing with and what you can provide for them. Give them reasons to visit your website and keep them wanting to come back for more.
Read our blog on the top 5 benefits of social media marketing to fully understand just how important social media is for your business.
And there you have it.That’s how November affected this digital marketing agency. How did it November affect you? Let us know if there are any social media marketing trends that we missed out on. See you next month.
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