Analysis and Strategy
To be ahead of your competition you need to understand your industry. Your strategic marketing plan should align with your business goals to help you thrive and amplify your marketing impact.
As the marketing environment has become increasingly competitive and dispersed, your brand must develop unique strategies that seamlessly connect your marketing tools to generate sales and drive revenue. In today’s worlds, there are a vast amount of marketing channels, tools, and tactics that your business can utilize to connect and engage with your customers to create a memorable experience.
Our focus is on developing a strategic marketing plan, underpinned by comprehensive insights of your industry and your business. To be effective and strategic, we will work closely with your brand and undertake a thorough analysis of your website, social media presence, content and SEO strategy, along with an in-depth look at your competitors, audience, influencers, and industry as a whole.
We will compile the relevant information of your competitors digital marketing efforts and campaigns, to help position them against you and improve your digital marketing strategies.
Having a well-structured website, one that complies with the latest SEO practices is essential to driving more traffic. Our thorough analysis will identify any broken links, indexations issues, duplicate content and overall performance of your website.
Based on your set up social media pages we will analyse the performance of each page, identifying the strengths and weaknesses of your content, engagement, consistency, and tone of voice. We will provide actionable recommendations based on the performance of your social channels.
Ranking for the right keywords can help make or break your website. We will identify the most important keywords for your business, including your valuable keywords and high return keywords. A useful keyword analysis will not only help your drive organic traffic, but will provide you with a more in-depth understanding of your customers as a whole.
Your customers should be at the heart of every decision made. We will identify your audience based on their attitudes, beliefs, demographics which will help refine your marketing strategy and dictate the way you communicate with them.
A hashtag analysis is essential to help measure your engagement, social conversation, and keywords across all your social media channels. We will identify the hashtags that are effective across our channels, your competitors, and your industry.
We will create a data-driven marketing strategy designed to help grow your business and thrive in the online world. Our devised marketing strategy will utilize your existing and identified marketing channels.