2016 was largely dominated by video. Here is what we expect to see in 2017
There is no doubt about it, 2016 had it’s fair share of video marketing and it doesn’t seem like that is going to change anytime soon. In fact, the future of this digital marketing phenomenon is only looking brighter. That’s right, 2017 is finally here and has some huge plans in store for the world of video marketing. While nothing is ever certain, here are the top 5 video marketing trends for 2017.
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1. The Future of Video Marketing is on Social Media
It’s a given fact, over the last couple of years social media has taken the digital marketing sweep by storm. Being such a powerful internet sensation, engaging millions of users from across the globe, it would be an absolute sin for digital marketers not to take advantage of such a booming marketing mechanism.
That being said, social media is the perfect medium for brands to get their story across to their desired target audience, and what better way than through engaging video marketing content? Yep, whether you like it or not, you’re going to be seeing plenty of video advertising in 2017. It’s powerful. It’s persuasive and it sure as hell works!
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
2. The Rise of Video Storytelling
Don’t we all love a bit of storytelling? Add some video to the equation, and boom! You’ve got yourself a fully fledged video marketing campaign which is perfect for getting your brand’s message across to those who need it the most. People love video, plain and simple. Telling your brand’s story through video is an excellent way for generating excitement and creating awareness.
However, what really makes this digital marketing scheme so unique is it’s virality factor. Remember Metro’s video marketing campaign titled ‘Dumb ways to die’? Of course, you do. This comical yet emotional message went so viral that an online game was created for it. How about that for social media virality? The point being that video marketing is an incredible way of showing the world who you are and what you do, so use it wisely.
3.Video Marketing Designed For Multiple Devices
Whether you’re using a laptop, tablet or mobile device, you shall be seeing tons of video marketing campaigns in 2017. Statistics have shown that over 80% of adults aged between 18 and 49 tend to use multiple devices at once. What does this mean for your 2017 video marketing strategy? Well, for starters, let’s just say that you shouldn’t solely rely on one video platform if you want to reach your target market effectively.
It’s all about variety and being able to get your story across all borders, no matter the device of choice! Nowadays, nearly everyone has opted into social media. Whether they’re at home on their laptop or on their phone waiting for the tube, they’re logged on and repeatedly scrolling until something striking catches their attention. Video advertising allows you to be exactly that something which will make social media users want to stop, watch, listen and engage.
4.Video Live Streaming on Social Media
Live Video Streaming has played such a vital role for the social media spectrum in 2016. Several brands have adopted it through Facebook’s Live Video and more recently with Instagram’s Live Stream feature. This unique social media element is so compelling mainly due to the significant reach that it generates.
2016 was definitely a great year for live video streaming, and 2017 is going to be that little bit sweeter. It’s all about exciting your audience and showing them what goes on behind the scenes. Maybe even surprise them with a live competition. Who knows? Try out new things, burst that bubble of creativity and keep your audience wanting more! That’s what makes social media such an entertaining place.
5. Video in Email Marketing
We can’t stress any further how “in” video is right now. With all this in mind, various brands are trying to incorporate this visual splendor into their email marketing campaigns. Why not add some optical flair to your written content? Use the power of video to explain and persuade!
We’re pretty much operating in a world where one great video can lead to a tremendous social following. Marketing is no longer about the stuff you make, but about the stories you tell, and video marketing is undoubtedly the prime method for telling your story. Considering around 64% of users convert due to video, adding this content marvel into your email marketing is actually quite a brilliant idea, and could potentially drive the results you most desperately need!
Rest assured, video advertising is a successful form of communication that needs to be integrated into each and every factor of your marketing efforts. Whatever your current situation is, we would love to develop and execute a video marketing strategy to help you engage with your audience and drive pure business growth. Get in touch today!
